Company Overview

COMPANY OVERVIEW

Guiding success in a changing veterinary market.

VetBridge Associates is the end-to-end commercial services partner for animal health manufacturers and suppliers. We connect brands with veterinary teams through a unified funnel that starts at awareness and education – and ends at closed sales.

MISSION & VISION

What we’re building.

Our Vision

To redefine commercial success in animal health by delivering the full funnel — from problem awareness and education to demand generation and sales execution — so our clients can reach more clinics, build deeper relationships, and grow with confidence.

Our Mission

To serve as the complete commercial services partner for animal health manufacturers and suppliers — helping them engage veterinary practices with relevant education, generate qualified demand, and convert it into lasting growth.

THE VETBRIDGE LEADERSHIP ADVANTAGE

200+

Years of animal health leadership experience built into every engagement.

30K+

DVMs and hospitals in our database, segmented by specialty and behavior

Full

Funnel ownership — from awareness to closed sale, end-to-end

FOUNDERS & MANAGEMENT

Meet the Team

Our leadership team has launched products in every therapeutic, service, and equipment category in the veterinary market — manufacturing, distribution, and commercial growth from the ground up.

Dale Dye

Founder/Partner

Bio

Experienced leader and dedicated senior sales executive with over 44 years of experience in veterinary/animal health distribution. Proven expertise in guiding large sales teams, business operations, and strategies that drive growth and profitability. Highly skilled in team building, sales management, manufacturing partner negotiations, product/brand, technologies, and financial analytics. Experienced in dealing with complex issues and challenges with a proven track record of achieving and exceeding goals.

Tom Jimenez

Founder/Partner

Bio

Tom brings a wealth of expertise to the table with 34+ years of sales management and executive leadership in veterinary/animal health manufacturing and distribution. Specializing in strategic planning, field leadership, team building, learning and development, product/brand development, and commercial business expansion, he has established himself as a trusted advisor to the Executive Suite. Tom possesses a deep and historic understanding of the motivators, key drivers, and execution behaviors of manufacturing and distribution go-to-market strategies, including product/market introduction.

Michelle Meredith-Bowen

Founder/Partner

Bio

Dynamic and visionary sales executive with over 25 years of experience driving revenue growth, building high-performing teams, and leading strategic initiatives in the healthcare, animal health, and digital health sectors. With a strong foundation in startup environments and Fortune 500 companies alike, Michelle has a proven track record of scaling organizations, launching successful go-to-market strategies, and optimizing sales operations.

Ben Coe

Founder/Partner

Bio

With over 45 years of experience in animal health, Ben has held numerous senior leadership roles, including Director of Sales, Integration Manager, Senior Director, VP of Marketing, VP of Business Development, VP of Strategic Planning, COO, and Board Member. Much of his career has been rooted in distribution, providing him with a deep understanding of the industry’s unique commercial and customer dynamics. As Senior Director of Strategy & Development for Veterinary Study Groups, Ben helped support more than 1,300 members across 1,700 hospitals and 50 Preferred Partners, gaining a firsthand understanding of the challenges and opportunities in pet healthcare. He also served as COO of Doppler Veterinary Networks, a pioneering group of hospitals focused on building collaborative networks. Today, Ben is an industry consultant and founding member of VetBridge, where he leverages decades of insight and relationships to help shape forward-looking commercial strategies.

Daniel Milla

Partner

Bio

With nearly three decades of animal health experience, Daniel has built a successful track record of transforming startup companies into profitable enterprises by identifying and engineering high-impact growth strategies across national, regional, and operations management. One of his most notable achievements is the conceptualization and development of Think Anesthesia™, a pioneering effort using on-demand education-led sales in the veterinary industry that set an entirely new standard for delivering critical clinical concepts to animal health professionals. Daniel’s ability to seamlessly bridge clinical innovation with commercial execution has made him a rare and sought-after talent who consistently delivers results at every level of an organization. Complementing these accomplishments is a deep expertise in analytics that transforms complex data into clear, actionable insights – driving intelligent decisions, stronger growth, and sustained profitability.